Saturday, January 09, 2010


This has to be one of the creepiest things I've ever read. If you're important enough, marketers will follow you.

On the other hand, it's one of the most audacious and bolder actions taken. Creepy? yep. Effective. Unisys claims "yes."

To integrate the ads with other forms of marketing communications, Unisys also strategically placed billboard ads (not featuring photos of the executives) so that the executives would see them on their daily commute and even hired field teams to scope out how these high-ranking men and women got to work or where they stopped for coffee.

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