How is this possible?
Sunday, February 21, 2010
Sunday, February 14, 2010
Return on marketing investment - Wikipedia, the free encyclopedia
Would this strategy improve the marketing profitability for the traditional-buyer segment & increase the business’s overall profitability?
I'm gonna go ahead and say Yes.
Next!
I'm gonna go ahead and say Yes.
Next!
Tuesday, February 09, 2010
Friday, January 29, 2010
Friday, January 22, 2010
Wine, Chocolate and Couture
Our team came up with a new festival idea to bring people into downtown. Shedding the Cowtown image of Columbus as only cornfields and OSU football, this event will bring a new level of sophistication while showcasing local and regional specialty vendors.
These are refined versions of my Franklin MCM 721 posters for the Wine, Chocolate and Couture event.
Idea #3 - My latest creation. I'm liking this one a lot. Chocolate is not represented and I'm trying to figure out if that's ok or a glaring omission.
Idea #2 - An abstract personification of the three items. The first two are from istockphoto and the chocolate is from Martin Howard design.
Idea #1 - This was my initial vision as scribbled in my sketchbook. The chocolate image is from Flickr while the wine and design graphic are from Istockphoto.
Our team came up with a new festival idea to bring people into downtown. Shedding the Cowtown image of Columbus as only cornfields and OSU football, this event will bring a new level of sophistication while showcasing local and regional specialty vendors.
These are refined versions of my Franklin MCM 721 posters for the Wine, Chocolate and Couture event.
Idea #3 - My latest creation. I'm liking this one a lot. Chocolate is not represented and I'm trying to figure out if that's ok or a glaring omission.
Idea #2 - An abstract personification of the three items. The first two are from istockphoto and the chocolate is from Martin Howard design.
Idea #1 - This was my initial vision as scribbled in my sketchbook. The chocolate image is from Flickr while the wine and design graphic are from Istockphoto.
refined poster ideas
Neal Schmitt: Music and Technology Advocate My Blog for thoughts and links - Hocking College Music Network - Twitter Mecontact | nealschmitt@gmail.com - 614-835-6325| aim - Professorneal
Sunday, January 17, 2010
Friday, January 15, 2010
ACRN - The Rock Lobster
ACRN - The Rock Lobster
ACRN IS INTERNET RADIO
Concert Previews
A 'Mighty' Band Returns Home
By Dan Moore, Contributor
November 13, 2009
This Saturday, Columbus indie rockers Pretty Mighty Mighty return home -- to The Union. And like many OU alums back in town for a weekend, the band couldn't be more excited.
Formed in 1992, these former Bobcats started to make a name for themselves on these familiar streets. Frontman Jon Chinn (guitar and vox) is joined by John Fitzgerald on bass, Neal Schmitt on drums, and the more recently added Billy Peake on guitar.
The band boasts three full-length albums, dozens of EPs and demos and has been a staple in the Midwest music scene. As Chinn said, “We’re the original indie rock."
"Some of our biggest influences are Sugar, Bob Mould, Jaw Box -- and that could very well have dated me a bit." While the band was most active from 1995-2005, Chinn has noticed that times have changed for touring bands.
“It has changed -- marketing yourself over the Internet is just as effective as living out the back of your van,” said Chinn. “When we were in high school, there was a business model: drive around, get some fans, make some money. But that doesn’t exist anymore.”
Determined to stay on top of the ball, Pretty Mighty Mighty is getting back in the studio. “We’re hoping for a spring release,” said Chinn. Signed to indie label Reverbose Records, it’s always been about the music for these guys. “We like to make people think,” said Chinn, "but ideally you’re doing it for the sake of art, doing it for yourself.”
More importantly the boys are glad to be home, where they first set sail for that open ocean that is music. “[We’re] excited to see what the Burrito Buggy looks like after all these years.”
Pretty Mighty Mighty play alongside The Twits, The Book Smarts and ChickenPussy at the Union this Saturday (November 14). The show starts at 10 p.m.
ACRN IS INTERNET RADIO
Concert Previews
A 'Mighty' Band Returns Home
By Dan Moore, Contributor
November 13, 2009
This Saturday, Columbus indie rockers Pretty Mighty Mighty return home -- to The Union. And like many OU alums back in town for a weekend, the band couldn't be more excited.
Formed in 1992, these former Bobcats started to make a name for themselves on these familiar streets. Frontman Jon Chinn (guitar and vox) is joined by John Fitzgerald on bass, Neal Schmitt on drums, and the more recently added Billy Peake on guitar.
The band boasts three full-length albums, dozens of EPs and demos and has been a staple in the Midwest music scene. As Chinn said, “We’re the original indie rock."
"Some of our biggest influences are Sugar, Bob Mould, Jaw Box -- and that could very well have dated me a bit." While the band was most active from 1995-2005, Chinn has noticed that times have changed for touring bands.
“It has changed -- marketing yourself over the Internet is just as effective as living out the back of your van,” said Chinn. “When we were in high school, there was a business model: drive around, get some fans, make some money. But that doesn’t exist anymore.”
Determined to stay on top of the ball, Pretty Mighty Mighty is getting back in the studio. “We’re hoping for a spring release,” said Chinn. Signed to indie label Reverbose Records, it’s always been about the music for these guys. “We like to make people think,” said Chinn, "but ideally you’re doing it for the sake of art, doing it for yourself.”
More importantly the boys are glad to be home, where they first set sail for that open ocean that is music. “[We’re] excited to see what the Burrito Buggy looks like after all these years.”
Pretty Mighty Mighty play alongside The Twits, The Book Smarts and ChickenPussy at the Union this Saturday (November 14). The show starts at 10 p.m.
Monday, January 11, 2010
Sunday, January 10, 2010
Saturday, January 09, 2010
Prada
This has to be one of the creepiest things I've ever read. If you're important enough, marketers will follow you.
On the other hand, it's one of the most audacious and bolder actions taken. Creepy? yep. Effective. Unisys claims "yes."
On the other hand, it's one of the most audacious and bolder actions taken. Creepy? yep. Effective. Unisys claims "yes."
To integrate the ads with other forms of marketing communications, Unisys also strategically placed billboard ads (not featuring photos of the executives) so that the executives would see them on their daily commute and even hired field teams to scope out how these high-ranking men and women got to work or where they stopped for coffee.
Friday, January 01, 2010
Tuesday, December 29, 2009
Thursday, December 24, 2009
My contribution to the year end lists -
My Top 25 songs that I think all came out this decade…
Miranda Sound/PMM collab of Cheap Trick classic - "If you want my love"
Say Anything - Woe (this guys is all over the map and this song is perfect for it)
Company of Thieves - Oscar Wilde - (new like Passion Pit, remains to be seen if this will stick around)
Miranda Sound - The Lull of Youngstown - great lyrics and musically very indicative of what this band was about.
1901 - Phoenix
Single Ladies - Pomplamoose (innovative)
The Righeous Path - Drive-by Truckers
Raphael Saadiq - Just love the way this record sounded.
My Top 25 songs that I think all came out this decade…
- Islands on the Coast - Band of Horses
- Sweet Talk - Dear and the Headlights
- Lights Out - Santogold
- Ageless Beauty - Stars
- Choose The One Who Loves You More - Copeland
- Lyric - Zwan
- Mouthwash - Kate Nash
- Get Better/The Re-Arranger - Mates of State
- Like Eating Glass - Bloc Party
- Dismantle/Repair - Anberlin
- The New Year - Death Cab for Cutie
- Watch the Tapes - LCD Soundsystem
- Halloween - Matt Pond PA
- Oh Mandy - The Spinto Band
- Easy - The Church
- The Zookeeper's Boy - Mew
- Pull Shapes - Pipettes
- Rise up with Fists - Jenny Lewis
- Roscoe - Midlake
- The Rising Tide - Sunny Day Real Estate
- Ghost of York - As Tall As Lions
- Survive - Rise Against
- Time to Pretend - MGMT
- Eyes as Candles - Passion Pit
- The Bleeding Heart Show - The New Pornographers
Miranda Sound/PMM collab of Cheap Trick classic - "If you want my love"
Say Anything - Woe (this guys is all over the map and this song is perfect for it)
Company of Thieves - Oscar Wilde - (new like Passion Pit, remains to be seen if this will stick around)
Miranda Sound - The Lull of Youngstown - great lyrics and musically very indicative of what this band was about.
1901 - Phoenix
Single Ladies - Pomplamoose (innovative)
The Righeous Path - Drive-by Truckers
Raphael Saadiq - Just love the way this record sounded.
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